To create a successful image campaign for a small business, a business owner must consider the three main components of what constitutes “Image”.

One: The first component is the physical placements of the business and it’s surroundings, especially with businesses that require customers to receive or pickup services on-site.

• The firm’s physical locality & neighborhood
• Signage and identification
• What is the word on the street about the business, good or bad?
• Reputations are greatly impacted by their involvement in customers’ communities

Two: The second component is a company’s visual communications strategy, including its:

• logo
• slogan or tagline
• stationary system (business cards, letterhead, envelopes, note cards)
• graphic standards
• packaging
• delivery vehicles

Three: The third component of a good image campaign is a company’s advertising and sales promotions, which requires planning and research. This includes:

• print ads
• newsletters
• direct mail
• billboards
• radio and TV
• internet advertising, usually centered around a web site
• multi-media presentations